CONCEPT - Latin Festival • the road to the World Cup final comes to Herzliya! There are nights you simply don’t want to end. On July 17th, just before the peak of the football world, we meet for an exhilarating celebration that opens the big weekend of the World Cup - but don’t be mistaken, this is not a viewing party, and not just another regular line. This is a Latin festival that will change everything you think about weekend parties in Israel! Rio Carnival in the heart of Herzliya. Forget everything you knew and come experience CONCEPT - a Latin festival full of vibrant rhythm, dazzling colors, hot music, and an international atmosphere, just like the bustling streets of Rio during carnival days. Just two days before the World Cup final, when the whole world is vibrating with excitement, we bring the carnival straight to Israel for one night that is unlike anything else. Come dive into an extraordinary experience of energetic parties, non-stop dancing, and music that will get you into the hot rhythm of South America. It’s time to feel the heat, the passion, and the joy that only a true Latin festival can offer. The crowd, the atmosphere, the colors, and the sounds will blend together to create an unforgettable evening that will leave you wanting more. Don’t miss CONCEPT. This event is much more than just a party - it’s a celebration of life, culture, and international inspiration. If you’re looking for quality parties, if you love Latin, or if you just want to experience something new, exciting, and different - CONCEPT is the place to be. Get ready for an evening where the walls disappear, and all that remains is you and the Latin rhythm that sweeps everyone away.