The exhibition addresses Soviet lubok as a bright and expressive language of mass culture, where folk imagery merged with ideology, satire, and everyday life. The project is dedicated to Soviet lubok - a phenomenon that is not talked about as often as Russian avant-garde or poster art, although its influence on culture is significant. The exhibition traces the development of this genre from pre-revolutionary examples to late Soviet items and printed products, showing how a simple and expressive form became a carrier of great meanings. Lubok is characterized by accessibility, clarity, and immediate expressiveness. Slogans, explanatory captions, humorous or didactic tones, everyday scenes, fairy-tale, historical, and biblical motifs - all of this makes the genre easily recognizable. Such vivid images once influenced artists of the Russian avant-garde, including Vasily Kandinsky, Mikhail Larionov, and Kazimir Malevich. After the revolution, the language of lubok became particularly in demand: it became a convenient tool for addressing a mass audience. The exhibition includes original works from museum collections and private holdings - propaganda and advertising posters, book graphics, toys, souvenirs, and household items. Find other events in Moscow on KUDAGO.