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Event

Exhibition of Soviet New Year Postcards "At Twelve O'Clock, Five Minutes to..."

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When
now
19.12.2025 · 00:00 · UTC+3
Where
Saint Petersburg
Музей печати
Intent
Event
About

The exhibition transports you to the atmosphere of Soviet holidays, where New Year was felt as a true miracle. A nostalgic journey through postcards filled with naive joy, expectations, and childhood dreams. Before the viewer unfolds the world of Soviet New Year postcards - bright, slightly naive, and touchingly sincere. These miniature sheets once flew through the mail across the country, carrying greetings, confessions, and hopes for a better future. Here, Grandfathers Frost hurry through the snowstorm, children build snowmen, clocks freeze in anticipation of the magical night, and Christmas trees sparkle with toys familiar to everyone from childhood. The exhibition features dozens of postcards from different decades. It is easy to trace how the visual style, perceptions of the holiday, and the very tone of greetings changed: from restrained solemnity to joyful fairy tale. These images are a true reflection of the era, its hopes, warmth, and faith in miracles. The exhibition evokes a feeling of bright nostalgia and reminds us how important it is to sometimes return to the time when New Year began with an envelope in hand and a quiet thrill before the inscription "Happy New Year!". Look for other exhibitions in St. Petersburg on KUDAGO.

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