A unique perfume event of spring - the exhibition "Moscow Perfume Form" - will unite perfume enthusiasts and collectors, industry professionals, bloggers, and everyone who is passionate about fragrances. More than 40 brands will showcase their collections: bright, fresh, and stereotype-breaking. "Moscow Perfume Form" is a place where the future of perfume culture is shaped. Here, one can get acquainted with the latest trends in perfumery and those who set them. All brands presented at the exhibition, over 40 in total, know how to not only stand out in an oversaturated market but also weave all components, from fragrance notes to packaging, into cohesive stories. Among the participants are brands from Russia and abroad, as well as unexpected collaborations. Guests will be introduced to the debut perfume line from the company "Digidon" and Alexander Rosenbaum, and the fragrance "Theater," created for the anniversary of Maxim Averin. Collections will be presented by the Belarusian perfume house Nikolai Yarec, the UAE brand Street Origins, and the niche perfume company 1339perfumes from the Kaliningrad region, which will present a line of fragrances with amber essence. Visitors will have the opportunity to take perfume tours of the exhibition. There will also be an exhibition dedicated to the outstanding Russian perfumer and cosmetologist Alexander Ostromov. A two-day conference will be held in parallel, where industry experts will discuss the future of fragrances, marketing ideas, trends, and the secrets of creating a perfume brand. Additionally, a presentation of a new perfume game and the first stage of the "Narcissus" award, where every guest can become a judge, are planned. Entry to the exhibition is free with registration, while a ticket purchase is required to attend the conference. For more details, visit the official website. Join us on Telegram.