The printed edition is considered as a system where meaning is born from the font, the rhythm of the pages, the structure of the block, and the choice of material. Projects by students and graduates show how book design manages attention. The route is built from the minimal element to the whole edition. The section "Sign" is dedicated to the letter and graphic symbol, "Strip" - to the organization of a single page, and "Spread" - to the interaction of two adjacent planes. Then the book unfolds as an assembled "Block", an independent "Object", and "Media" capable of conveying ideas through text, image, rhythm, and material form. The exhibition includes projects by students and graduates of the Design School of the National Research University Higher School of Economics. Their examples illustrate how typography changes tone, composition directs the gaze, and the sequence of spreads builds the narrative. Paper, format, binding, and printing method work alongside words and illustrations. Each of the six sections is complemented by a work of contemporary art. Artists and teachers offer their interpretations of book standards, analyze the familiar structure, and check where the edition ends and the independent art object begins. Entertainment in Moscow is collected on KUDAGO.