The exhibition showcases how book culture changed in the early 19th century and a new media reality was born. Rare magazines and almanacs demonstrate how political events and technological progress influenced reading and the appearance of printed publications. The first third of the 19th century in Russia was a time of wars, conspiracies, political upheavals, and a rapid surge of interest in literature. Against this backdrop, the press became a noticeable participant in public life: new magazines and newspapers emerged, the role of private publishers strengthened, and periodicals increasingly found their way into the hands of the urban public. Technological progress changed the very appearance of the book. Lithography, new fonts, and printing methods allowed for bolder experimentation with design. The cover became an artistic gesture, and elegant political ephemera-ornamental engravings and vignettes-became a characteristic detail of the time. The exhibition shows how the language of illustrations and the concept of a beautifully published book evolved. Rapid printing machines and stereotype printing increased print runs and accelerated the release of magazines, making them more accessible and widely spreading ideas. Writers, publishers, and journalists were increasingly perceived as professionals influencing public opinion. The periodicals of the early 19th century from the museum's collection allow us to trace the formation of domestic journalism and see how the book gradually transformed from a simple carrier of text into a complex artistic object. The exhibition can be visited with free tickets from Tuesday to Friday from 10:00 to 17:00. We share how to organize leisure in St. Petersburg.