In a period of shortage of qualified employees, companies face a challenging question: how to retain staff? At the seminar from "Small Business Moscow," entrepreneurs will receive practical recommendations and tools. Currently, there is a sharp shortage of personnel, and entrepreneurs are doing their best to retain their best employees, but this is not always successful. Sometimes the reason is not even the salary level. Seminar participants will discuss how to properly position the company in the labor market, which channels to use to promote the brand, and how to motivate current employees. Experts will discuss metrics that help assess the effectiveness of employee retention efforts, as well as motivation tools (beyond salary) that can significantly increase team loyalty. The seminar is intended for beginner entrepreneurs and those who are developing their business. Details can be found on the official website.