Representatives of scientific and technological museums of the future from different countries will gather at the "ATOM" museum to discuss issues of scientific tourism. The forum program includes discussions, scientific stand-up by university rectors, and other events. The "ATOM" museum is one of the leading scientific and educational projects in Russia. It is visited by tourists from nearly 120 countries interested in the history of the atomic industry and new technologies. Popular science tourism is rapidly gaining momentum worldwide, which means the role of the museum in Russia and the world will only grow. At the Discover ATOM forum, more than 300 experts from the fields of tourism, museum affairs, and science popularization from BRICS countries will gather. The program will feature representatives from the largest technological museums in India, China, the United Arab Emirates, Brazil, and the Republic of South Africa. The forum program consists of seven thematic sections. Participants will discuss strategies for developing scientific tourism, innovations, working with youth, PR strategies, the interests of modern tourists, and other relevant issues. There will also be public discussions involving scientists and academicians from the Russian Academy of Sciences, and rectors of the largest Russian universities will present scientific stand-up. Details can be found on the official website. Photo provided by the organizers.