The beauty industry is entering a stage of awareness, where prevention and care for skin health come to the forefront. The new approach suggests abandoning masking in favor of delicate and thoughtful care. In 2026, the beauty sphere shifts its focus from correction to prevention. The aesthetics of deliberate "done" gives way to a philosophy of tact and measure, based on respect for natural data. More and more women are choosing a path where it is important not to hide imperfections but to work proactively, supporting natural beauty. The key concept becomes Skin-first beauty - first attention to the skin, then everything else. This approach implies maintaining and gradually improving its condition, rather than aggressive intervention. Modern cosmetic products reflect this idea: foundation products are enriched with caring components, minerals, and oils, while decorative cosmetics are supplemented with elements that regulate skin balance and stimulate its renewal. Understanding the new aesthetics and adapting it to oneself will be aided by a practical meeting with a professional makeup artist. Participants will be able to choose a personal look based on the principles of gentle care and harmony with themselves. Where to go in St. Petersburg will be told by KUDAGO.