His melodies are known throughout the country - from morning performances to TV shows, from children’s songs to adult hits. This meeting is an informal portrait of an era through music, whose voice was quiet but familiar. A conversation about touching, cheerful, ironic, and remarkably poignant songs that have become part of our memory. What makes a song truly folk? Why do we continue to sing melodies heard in childhood decades later? In this meeting, participants will learn what kind of person and composer Vladimir Shainsky was - the author of musical lines familiar to everyone. Born in 1925, he did not come to the profession right away: he received his composer diploma only at forty. But it was in his mature age that he began to create a repertoire that accompanied the Soviet and post-Soviet person throughout life. His songs were sung by children and adults, listened to on the radio, sung in schools and at morning performances, in family circles and from the television screen. Shainsky's music is filled with kindness, sadness, and light self-irony, where one can feel tenderness, warmth, and honesty. He was not an official symbol of his time, but he became its voice. His muted joy, touching naivety, and light dreaminess resonate with an entire generation - without loud slogans and blaring fanfares. This is music that evokes a smile and a poignant sense of kinship, where adult songs sound like children’s, and children’s songs sound like philosophical reflections on life. The lecture will be conducted by Yulia Bederova - a music critic, journalist for "Kommersant" and Radio "Culture", author of books on musical culture. Listeners can expect a deep yet lively conversation about the composer who taught the country to sing. Without academic pathos - just music, a human story, and a memory that one does not want to part with. Where to go with a child in Yekaterinburg, look for on our website.