In the lecture, you will learn how virtual collections, fitting rooms, and gaming collaborations are reshaping the fashion industry. Digital fashion has transformed from a curious experiment into an independent layer of the industry in just a few years, where ideas are tested faster, and the boundaries of collections are defined not by warehouses but by computational power. Guests of the lecture will chart a route through the key elements of this world: from the origins and first collaborations with gaming platforms to modern design tools and new ways of showcasing. Visual culture is entering the fashion business through 3D modeling, augmented, and virtual reality. Digital runways, capsules, and drops are emerging, which exist only on screen but shape real trends. 3D provides precise patterns and instant silhouette adjustments; VR offers immersive shows and collaborative work of distributed teams; AR allows for fittings that teach you to see yourself in a new way. At the intersection, a new profession is emerging - digital tailor and stylist. Collections can be tested without wasting raw materials, reducing the number of samples, and minimizing logistics and emissions. However, this trend also has risks, such as copyright, file durability, and the balance between striking visuals and real fit. We share ideas on where to go in St. Petersburg this weekend.