The lecture on the modern folklore community examines how folk music enthusiasts have transformed into a separate world with their own rules, heroes, and memes. Together with ethnomusicologist Nina Vagaitseva, participants explore where the fashion for folk ends and living subculture begins, and what values and meanings are hidden behind loud trends. Today, conversations about folk are heard not only at folklore festivals and in the rehearsal halls of ensembles but also on social media, trendy public pages, and music playlists. Folk songs appear in tracks by electronic producers, in the soundtracks of series, and in influencer blogs. It seems that traditional culture has finally stepped out of the realm of "for a narrow circle" and has become a noticeable phenomenon of urban life. But behind this surge of interest lies a whole world of people for whom folklore is not just a charming stylistic background, but an important part of self-identification. At the meeting, the discussion will focus on how the modern folklore community is organized and what it lives for. Who sets the tone in it: researchers, club musicians, holiday reenactors, or those who grew up in the village and preserve family traditions? Why does someone see these people as a closed "sect," while someone else sees a living environment that helps maintain the connection between generations? Listeners will analyze where the stereotypes about "weirdos in sarafans" come from and how far they are from reality. Ethnomusicologist Nina Vagaitseva will explain how the movement of folk enthusiasts has developed, what waves of interest in traditional music society has already experienced, and what has changed with the advent of social media. It will be shown how expedition materials are collected, why it is important to treat tradition bearers with care, and how field recordings differ from processed concert numbers. A separate emphasis will be placed on how the internet turns rare recordings into viral content and affects the perception of folk culture as a whole. This lecture will be of interest to those who are engaged in music, work with cultural projects, think about their own roots, or simply want.