The lecture will introduce the stages of perfume creation and the role of key participants in the process. Participants will be able to understand how the idea of a scent is formed and what it ultimately turns into. The lecture will explore how a fragrance is created - from idea to finished product. Participants will follow the entire process: from concept formation to perfume release. There will be a special focus on the brief - a document that sets the direction of work and helps build the concept of the future fragrance. They will also discuss the specialists involved in the process and how they interact with each other. The meeting will be conducted by perfumer Anatoly Korzanov, who creates his own compositions. Registration is required to participate. KUDAGO knows where to go in St. Petersburg today.