How does the world see you - as a hero, a rebel, or a sage? This lecture-practicum will help you understand archetypes and find the image that will highlight your strengths. You will learn how to create a personal brand that works for you - in your profession, business, and self-presentation. A personal brand is not just a trendy term, but a real tool that influences your career, business, and self-realization. Many successful individuals have long used the power of image to convey their values and attract the right audience. But how do you choose the image that truly reflects you? In this lecture-practicum, participants will be introduced to three vivid archetypes - the hero, the rebel, and the sage. Each carries a powerful message and evokes certain associations. The hero inspires action, the rebel breaks stereotypes, and the sage attracts with depth. Together with the lecturer, you will explore the characteristics of each of these types, learn to determine which archetype resonates with you, and understand how to use this in personal positioning. Additionally, real examples of well-known personalities whose brands have become recognizable due to a clear and thoughtful image will be discussed. You will understand why some people evoke trust from the first seconds, while others seem unconvincing despite their professionalism. The practical part will be dedicated to forming your own image: participants will try to apply the knowledge to themselves to take the first step towards conscious reputation management. This will be especially useful for those who want to enhance their influence, increase recognition, or simply better understand themselves. The session will be conducted by Ruslana Prosviryakova - a career consultant, recruiter, and author of courses for the largest universities in the country. Under her guidance, you will not only learn the theory but also take a step towards professional growth - in the style that truly suits you.