A lecture on how cinema shapes the image of negative characters and compels viewers to experience strong emotions towards them. Visual techniques, symbols, and script decisions will be analyzed, through which villains become memorable figures, and the notions of good and evil change along with the era and culture. Behind the cinematic villain lies a set of expressive techniques that help the viewer understand the character's nature and their own relationship to it. Appearance, gestures, manner of speaking, musical accompaniment, and behavioral details create a complex screen image that can evoke fear, irritation, or even sympathy. The lecture will examine how the perception of screen villains has changed throughout the history of cinema. Participants will learn why some characters become embodiments of absolute evil, while others gradually receive a more complex interpretation. The discussion will touch on different eras and cultural contexts, where the concepts of good and evil may differ significantly.