The lecture will discuss how digital platforms, interfaces, and new formats of communication change a person's self-perception. Technologies change not only the set of work tools. Along with them, habits, ways of communication, professional roles, and even a person's self-conception are being restructured. The lecture offers to view the digital environment not as a neutral background, but as a space where a new subjectivity is formed. At the center of the conversation is how platforms, interfaces, and communication formats dictate behavior patterns. Today’s worker often exists simultaneously in chats, task trackers, calendars, corporate services, and public profiles. The user learns to be visible, understandable to algorithms, available for communication, and ready for constant skill updates. These changes affect not only the IT sector: they gradually touch upon education, culture, humanities research, media, and everyday work. Where to go in Saint Petersburg can be found on our website.