Participants will explore the elements that make up a recognizable image on social media and how to make content more cohesive. A practical approach will help identify strengths and build a clear strategy for blog development. Many perceive personal branding as a set of visual solutions, but what is much more important is the impression that remains with the audience. The meeting will discuss which factors truly influence how a person is perceived on social media and help them stand out among numerous accounts. The program is dedicated to finding one's own identity, strengths, and characteristics that can serve as a basis for promotion. Participants will learn how to articulate their positioning and make it clear to followers through publications and communication. The event is aimed at participants aged 14 to 35. We will share where to go for free in Saint Petersburg.