The lecture at the "Na Stremyannoy" library will take us back to the world of Soviet toys and the people who invented them. Using the museum's toy collection and archival materials, listeners will see how artists sought new forms and materials, creating childhood heroes for several generations and setting trends for beloved images for children. Every favorite toy has an author, a sketch history, and a whole layer of hidden meanings that are rarely considered in adulthood. The meeting at the library will discuss those who stood behind the familiar images of Soviet childhood, worked with materials, experimented with form, and created things that people return to many years later. Guests will learn about artists and designers whose names rarely appear in art textbooks but are well felt in museum displays and family collections. Smorgon, Razumovsky, Fadeeva, Motovilova, Tyrkova, and Dimze - these names will form a small pantheon of authors who invented the heroes of games, holidays, and home stories. Through their biographies and creative decisions, it will be easier to understand how perceptions of childhood and beauty changed over different decades of the USSR. At the center of the conversation will be the museum's toy collection. The speaker will showcase items from the collection and the research conducted by scientific staff based on them. Figurines, dolls, constructors, and board games will appear not just as cute artifacts, but as part of a larger history of design and mass culture. Through specific exhibits, it will become clear how new technologies and materials influenced the appearance of things, and how social requests influenced the plots and character traits of the characters. Special attention will be paid to how the museum and factory workshops operated. How the idea for a new toy was born, who approved it, how the approaches of different authors and teams differed, and what limitations had to be taken into account. Such details will help to look at familiar objects in a new way and see the work of artists, engineers, and researchers who saw serious cultural themes in children's play. The lecture is conducted by the methodologist of the toy museum.