What really lies behind the image of the band "Kino" and its leader Viktor Tsoi? Alexander Kushnir's lecture is an emotional, detailed, and informal exploration of one of the main phenomena of Russian rock. Myths, archives, versions, and revelations - without bronze, but with genuine interest. "Kino" is more than just a band. It is a phenomenon that shaped the cultural code of a generation. But how well do we really know this story? Alexander Kushnir, a music journalist and producer, invites you to an open lecture where many myths will be debunked and true meanings uncovered. Unlike pompous documentaries and idealized books, this narrative is based on personal interviews with participants of the Leningrad Rock Club, sound engineers, friends, and associates of Viktor Tsoi. Why did a band that grew out of punk and underground experiments ultimately find itself on the main stages of the country? How did Tsoi transform from a poet from Kupchino into an icon of a generation, and what role did producer Yuri Aizenshpis play in this? Kushnir recreates the creative path of "Kino" - from the first steps to large-scale concerts at the "Olympic", "Luzhniki", and SKK. He shows how the musical style was formed, how the band transformed, and why its legacy remains alive to this day. Particular attention will be paid not only to the music but also to the context: the era, the community, cultural codes. The author will also discuss alternative versions of Tsoi's death, inviting the audience to a thoughtful and honest dialogue. This lecture is not nostalgia, but an attempt to understand. And to hear the familiar in a new way. The event will be interesting for both fans of the band and those who are just starting to get acquainted with Russian rock. This is an event for those who seek genuine emotions, want to understand the era, culture, and the very formula of "Kino's" appeal. Ideas on where to go in Yekaterinburg are collected on our website.