Using the example of the Solovetsky Archipelago, listeners will learn how to launch separate waste collection where there is no familiar urban infrastructure. The Solovetsky Archipelago combines monastic heritage and northern beauty, but today it is also an area of complex ecological challenges. Here, waste management issues cannot be solved using familiar urban schemes: the infrastructure is limited, the flow of people changes, and each group of participants lives at its own pace and views the problem differently. The lecture will explore how to build a communication strategy for implementing separate waste collection in remote areas. The center of the discussion will be a project that won at the ecological forum "Earthlings" in the nomination of the Ministry of Natural Resources of the Arkhangelsk Region. This example will clarify why ecological practice starts not with containers and posters, but with careful study of people, their habits, motivations, and points of resistance. Listeners will learn why it is impossible to address everyone the same way in Solovki. Local residents, tourists, pilgrims, clergy, businesses, and administration are differently involved in the life of the archipelago, so each audience requires its own arguments, tone, and communication channels. Special attention will be given to the "core" of the project - Orthodox tourists and local residents aged 25-44, through whom local practice can gain a broader response. The meeting will be of interest to those engaged in ecological initiatives, social projects, urban studies, territorial development, or communications. Find other events in Moscow on KudaGo.