What makes the A LA RUSSE style so recognizable and vibrant? In this lecture, you will uncover the secrets of the Russian fashion scene: from the first department stores to modern brands. You will learn how the history and culture of Russia have influenced the fashion industry and inspired the world. Fashion is a mirror of society. In every detail, in every silhouette - there are traces of time, ideology, and cultural context. The second part of the series "History of the Global Fashion Industry" is dedicated to Russia and its role in the global fashion picture. In the lecture, participants will learn how fashion in Russia emerged in the European sense: from the first department stores in St. Petersburg to the establishment of Fashion Houses in Moscow. Lecturer Nikita Zelepukhin will explain how artists and designers of the late 19th and early 20th centuries shaped the unique A LA RUSSE style - recognizable, national, yet internationally acclaimed. You will also discuss perfume brands, design, the influence of historical events on fashion, including revolutions, perestroika, and the digital age. Names of Russian designers who have entered world history will be mentioned - from the era of Haute Couture to street aesthetics. A special emphasis will be placed on what innovative technologies are used today in the domestic fashion industry and why Russian brands are back in the spotlight. Participants will learn what helps our designers gain recognition and what the prospects for the industry's development are. Find other events in St. Petersburg on KudaGo.