How did Italy become one of the main fashion powers in the world? The first lecture in the series will reveal the country's journey from local style to international recognition. Discover how Milan and Florence changed fashion, and how designers changed the very notion of style. What comes to mind when you hear the words "Italian fashion"? Impeccable tailoring, natural fabrics, a cult of style and confidence. But Italy's path to global recognition was far from smooth. In the first half of the 20th century, Paris was considered the main fashion legislator, while Britain held the lead in men's classics. Everything changed in the 1950s when Italian designers began to amaze the world. In this lecture from the series "History of the Global Fashion Industry", participants will learn how Milan and Florence became the epicenters of the fashion industry. How did Italy dethrone Paris in women's fashion and push aside British traditions in men's suits? What ideas became revolutionary? Which brands became symbols of style-from high fashion to street chic? The lecture is delivered by Nikita Zelepukhin-a clothing designer, personal stylist, and lecturer at specialized universities. We share how to organize leisure in St. Petersburg.