The lecture reveals display art as an independent art form at the intersection of fashion, design, and urban environment - from the first department stores to iconic seasonal displays. Display art has long transcended commerce: glass has become a stage where design, fashion, technology, and urban mythology meet. First, guests will dive into the origins. The emergence of large panoramic windows, the development of artificial lighting, the first department stores and their visual experiments set the rules of the game. Gradually, display design ceases to be mere "decoration" and transforms into an autonomous genre. The next topic of discussion will be heroes and schools. Decorators and art directors of fashion houses, jewelry brands, and department stores create the style of the era: from minimalist solutions to hyperbolic spectacles behind glass. A separate block is dedicated to the city. The display is part of street theater: it supports the rhythm of the neighborhood, sets seasonal expectations, and influences the routes and habits of urban dwellers. Where to go in St. Petersburg can be found on our website.