The conversation about artificial intelligence is increasingly moving beyond technology - into everyday life, communication, and ways of seeking information. This lecture will help to look at the internet through a new lens: as an environment where algorithms become noticeable conversational partners, and personal digital experience becomes a topic for thoughtful analysis. Today, artificial intelligence is having a stronger influence on how people search for information, read news, write texts, view images, and interact with digital services. What was once considered background is becoming a noticeable part of everyday life: recommendations, bots, generative tools, and hidden content selection mechanisms are increasingly defining user experience. Therefore, the conversation about AI has long ceased to be purely technical. It touches on habits, social roles, trust in information, and the very structure of communication on the internet. Entertainment in Yekaterinburg is collected on our website.