Discover the influence of subcultures on modern fashion! In this lecture, you will learn how styles such as punk, hippie, and grunge changed perceptions of what is "normal" in clothing and influenced global brands. Fashion is a language we use to express our identity. The lecture will help you understand how youth subcultures not only changed the appearance of generations but also added important nuances to mass culture. Nikita Zelepukhin - fashion stylist, designer, and lecturer - will talk about the key stages in the evolution of fashion codes. You will trace the path from dandyism and bohemia of the 19th century to hippies, punks, and gothic culture of the 1980s, explore the influence of grunge and rave of the 1990s on the public, and see how subcultures of the new millennium are changing modern fashion. Where to go in St. Petersburg today, look for it on our website.