The 24/7 Lecture Hall is a constantly operating platform for practical training for owners, managers, and leaders. Here, a strong business community is created from those whose goal is sustainable growth, successful use of advanced technologies, and the ability to thrive in conditions of instability. The first visit to the lecture hall is free! * At the Synergy Business School, founded in 1988, a practical training center for entrepreneurs operates on an ongoing basis. Regular events are held here featuring experts who discuss relevant business cases, provide working tools, and help solve pressing issues for Russian businesses. The lecture hall is aimed at owners and leaders of small, medium, and large businesses who are looking for effective strategies and tactics to stay ahead of the market. The topics of the lectures are diverse and cover all business processes: from personal branding and financial control to launching advertising campaigns and increasing sales. In addition to lectures, business breakfasts, master classes, meetings with experienced entrepreneurs, discussions, business workshops, and other events are held. Schedule of upcoming events: August 13, 14:00-18:00 - "Public Speaking. How to Turn Expertise into Sales". Participants will master practical techniques for overcoming fear, learn to structure preparation, and build the architecture of selling presentations. August 14, 11:00-13:00 - "The Image of a Personal Brand: How to Create a Memorable Image?". For those who are building a personal brand and want their appearance to work for their reputation. August 17, 9:00-11:00 - "Product-Driven: How to Turn Ideas into Profit". For those who want to understand how a product approach helps businesses grow and adapt to changes. August 18, 11:00 - 13:00 - "Sales Without Compromises. How to Meet Plans in a Declining Market". Participants will learn how to elevate negotiations to the level of quick decisions and use a mathematical model for planning in a crisis. August 19, 11:00 - 13:00 - "Designer not