The main gathering of curly and wavy hair owners is returning to the capital. Guests can look forward to a huge market, lectures from scientists, and a famous mass flash mob. The beauty celebration is free to attend, just register. In recent years, people with curly hair have formed a unique and friendly community that comes together once a year to test new cosmetic products, learn about the latest trends in haircuts and styling, and exchange experiences. At the venue, attendees will be able to explore, touch, and purchase curly hair products from well-known local brands. Guests will have the opportunity to personally interact with the brand founders. Throughout the day, trichologists, cosmetic chemists, and nutritionists will take the stage. They will explain in simple terms the chemistry of curly hair care products and discuss how to create the right diet for hair thickness. A highlight of the program will be a debate on silicones between the teams "So Go" and Geltech. The festival will announce the winners of the "Curly Award" and host a spectacular competition for the best curly haircut, showcasing the work of top stylists from across the country. For hairdressers and colorists who regularly work with curls, specialized masterclasses on care and coloring will be held. The most fun and anticipated event of the day will be the traditional "Curly Shake." At exactly 3:00 PM, all participants will gather together to shake their curls to the music. Last year, the festival gathered over 5,000 people, and this time the organizers plan to break the previous record. Sasha Sheveleva, co-founder of the brand "So Go": "We are hosting the "Curly Festival" for the fourth time, and for us, it is a reason to remind ourselves and each other how many luxurious, beautiful, incredibly talented curly and wavy people there are in Russia who deserve special attention to their hair: special cosmetics, special approaches in haircuts, styling, and care. The curly movement and curly chats are a very warm and friendly community where newcomers can...