At the conference organized by the State Budgetary Institution "Small Business of Moscow" for beginner and existing entrepreneurs, marketing innovations and new opportunities for business development will be discussed. The main topics of the conference include current trends, best practices, and innovative approaches in the fields of marketing, PR, and SMM. Speakers will provide an overview of modern strategies and methods that allow maintaining competitiveness, and will discuss the latest trends in PR and SMM. An important topic will be the search for marketing channels and communication with clients, as well as the possibilities of artificial intelligence that enhance the effectiveness of marketing and communication. Participants will also discuss how small businesses can conduct a reputation audit independently and become leaders in their niche. Special attention will be given to SEO promotion. For more details, visit the official website.