The interactive lecture is dedicated to pop singer The Weeknd. Listeners will trace how Abel Tesfaye went from internet recordings to global superstar status and try to understand what makes up the formula for a hit. Guests of the lecture will listen to early works and later albums of The Weeknd on vinyl and follow how the sound has changed. Dark R&B gradually merged with synth-pop, club energy, cinematic arrangements, and a big stadium sound. The discussion will be interesting for fans of The Weeknd, listeners who follow pop culture, and those who want to better understand how hits are created. Together with the host Timofey Gorshkov, participants will discuss why the artist managed to break out of the niche internet scene, what themes and visual images made him recognizable. Special emphasis will be placed on the formula for a successful pop musician today. In this formula, not only voice and production are important, but also a cohesive image, the ability to work with listeners' expectations, recognizable aesthetics, release rhythm, and the ability to constantly change the sound without losing one's own intonation. Ideas on where to go in Moscow are collected on our website.