As part of the International Book Festival "Red Line", the celebration "SAMI" will take place, organized by the publishing service Rideró. Everyone who writes, publishes, and seeks readers is welcome here. The program is planned to be very rich! All those engaged in literary creativity are invited for new useful knowledge and engaging communication. In the lecture hall "Riddle" at "Plotinka", representatives of Rideró, authors, and invited experts will gather. They will talk about how to independently prepare and publish a book, promote it, and find readers, as well as about the non-obvious obstacles that may arise along the way. The festival program is diverse and will be interesting for authors writing in different genres. There will be a public talk "Read This Immediately", a lecture from a lawyer on the nuances of copyright, a meeting with literary agents and producers, a master class on promoting one's creativity, a book stand-up, and other events. Guests will be able to exchange experiences, make useful acquaintances, and contacts. Ekaterina Shlyakhova, Marketing Director of the publishing service Rideró: "Independent authors, self-published authors - this is power! They have been driving the book industry forward for the last three years, setting trends and gathering their own fan bases. But the opportunity to gather and talk about their authorship is available to them only in Moscow a couple of times a year. At the festival 'SAMI' in Yekaterinburg, authors will be the main actors: experts in copyright and book distribution will speak for them, they will be consulted by literary agents and producers, they will ask questions to book bloggers and perform at the book stand-up. And most importantly: authors will be able to join a friendly community where a writer is a friend to another writer!". Rideró author Anna Peicheva: "Summer, books, the embankment! What could be better? At such festivals, you recharge with energy for a whole year. Sunny, creative, life-giving energy. And where else to draw it from, if not in Yekaterinburg? A place of power, history, culture. It's worth coming to 'SAMI' at least just to get acquainted.