Residents of St. Petersburg and guests of the city are invited to a grand gastronomic celebration: restaurants will feature signature fish sets, and stores will present special offers on fish products. This large-scale urban event will unite restaurants, hotels, markets, and shopping venues. Throughout the week, residents and visitors will be able to try special fish sets at leading restaurants and gastronomic spots, discover modern products made from Russian fish, and purchase fresh products at favorable prices in major retail chains. The festival takes place as part of the International Fish Industry Forum, where experts will discuss the future of the industry, present strategies for promoting the national brand "Russian Fish," and develop domestic consumption. Today, only a quarter of Russians adhere to the recommended fish consumption norm (according to AНО "АПРП"), but interest in the product is growing: more and more people want to see fish on their table more often. The national brand "Russian Fish" was created to support this trend and make the product closer, clearer, and more accessible. The goal of the festival is to take a step towards forming a culture of consuming domestic fish. It unites the efforts of the government, business, and the restaurant community, demonstrating that Russian fish can be not only a healthy product but also modern and inspiring for chefs and gourmets. For more details and to view the festival venues, visit the website.