In the longest summer days, a festival of modern Russian culture will take place on the shores of the Gulf of Finland. Here, music, gastronomy, fashion, creative industries, and numerous family activities will come together. A 10% discount is available on all ticket categories with the promo code KUDAMATUSHKA. Entry in full national costume is free! * The large-scale festival at "Sevkabel Port" will unite cultural traditions, creativity, and modern urban leisure formats. Russian designers and brands, gastronomic projects, and musical performers will gather on the shores of the Gulf of Finland. Visitors can spend the whole day here: buy products from Russian manufacturers, participate in creative workshops, and listen to lectures. There will also be interactive areas and activities for the whole family. Asya Zakatova, the chief organizer of the "Mother Earth" festival: "The 'Mother Earth' festival is created as a space where modern Russian culture unfolds through music, gastronomy, design, and creativity. We unite people, brands, and ideas to showcase the vibrant, multifaceted, and relevant culture of the country in the format of a large urban celebration. We invite guests to spend these two days with us in an atmosphere of music, discoveries, and summer St. Petersburg." A bright part of the festival will be the music program. On stage, there will be performances by Vlada Miravi, Oligarkh, the band "Yagoda", "TurboBand", "Dopustim Hor", "Monakhova", and other performers. Folk-pop, indie-folk, electronic, and choral music will be played, drawing on Russian traditions. Additionally, on the second day of the festival, a grand flash mob will take place: about two hundred women in red dresses will walk from the "Mountain Institute" metro station to "Sevkabel Port". The general sponsor of the festival is AO "Rosselkhozbank". Details are available on the official website. Join us on VKontakte and Telegram. *For detailed conditions, procedures, and timelines of the promotion, please check with the organizers.