Content and promotion experts will gather at Gostiny Dvor to discuss: what information is important for Generation Z and which formats attract young people the most? How to create content that truly engages young users, and how to keep their attention? Representatives from various media will come together in the amphitheater of Gostiny Dvor to talk about how the Zoomer audience consumes information and changes traditional media formats to suit themselves, as well as share practical strategies and effective tools for attracting and retaining young people's attention. The discussion will be of interest to anyone looking to promote their product among a young audience, bloggers, and media representatives. The event will take place as part of the "Moscow 2030" forum. Registration is available on the official website.