Day of the Dead River Parade. Join us in celebrating San Antonio's culture and festivities of remembrance! Hard Rock Cafe San Antonio on the Riverwalk is the best parade watch party with specially packaged tickets to enhance the viewing experience! General Admission is all-inclusive of a Chef Specialty Tex-Mex Buffet, 1 alcoholic beverage voucher per person ages 21+, a scoop of Paciugos Gelato, live DJ, face painting, festive party favors, and more! Enjoy Hard Rock exclusive Day of the Dead Balcony Pop-up Bar, La Vida After Dark, as an immersively decorated VIP view of the parade, with live DJ, and access to main level attractions. Ages 21+ after parade at 10 PM. Friday, October 23rd, 2026, 7:00 - 9:30 PM. Doors open at 6:30 PM. Check-In Table At Hard Rock Cafe Main Entrance Street Level. Admission $84.50++ Per Person. Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i.e. 1 Table for 2 price is all inclusive for admission for 2 guests. Includes Chef Specialty Tex-Mex Buffet, one scoop of gelato of choice from Paciugos, and 1 Drink Ticket redeemable for a select beer, house wine, or house margarita per guest ages 21+. Email san_antonio_social@hardrock.com to add seats to your table. ++ Subject to an 8.25% sales tax; taxes and fees are subject to change at any time. *ALL tickets are final sale. No refunds issued for rain/bad weather. Hard Rock Cafe is not responsible for the Day of the Dead River Parade hosted by Visit San Antonio. No admission fee for children 2 years and under. **All checks during event subject to 8.25% sales tax and 20% gratuity.