Why does a customer choose certain products and services and how to meet their demands? The answer to this question affects the revenue and turnover of the company. Your business is successful when you can speak the same language as your customers and know what they need. Understanding customer requests will be aided by a marketing tool called Customer Journey Map. Participants of the seminar from GBU "Small Business of Moscow" will discuss how the "Customer Journey Map" works, helping entrepreneurs make decisions, refine existing products, and introduce new ones. The seminar will also cover the main mistakes entrepreneurs make when using this tool. The seminar is intended for beginner entrepreneurs and those who are already developing their business. For more details, you can visit the official website.