A seminar for those who want to attract more customers and make their website an effective sales tool. The seminar by "Small Business of Moscow" will be conducted by the founder of the digital agency Valery Pyshnyak. Information on how to attract more customers through a well-organized website will be useful for both novice and active entrepreneurs. The expert will explain how to create a website that attracts customers, how to evaluate its performance, and how to use metrics for analysis. To make the website an effective sales tool, it is necessary to prepare it for ranking in search engines and set up contextual advertising. The speaker will clarify how to do this correctly. The topic of proper ad labeling will also be covered. Details can be found on the official website.