The Bloggers Music Awards, like a bridge, connects traditional pop music and the digital music world. Popular artists and leading bloggers, whose tracks shape the culture of the younger generation, will perform on the same stage. Star artists from the big stage and social media competed for the award that redefines the boundaries of modern musical culture. The best of the best will be honored at a ceremonial event in the "Strogino" concert hall. But the event will not be limited to the awards; the audience can expect a whole music festival featuring artists of various formats. Hits will be performed by Prokhor Shalyapin, Denis Klyaver, Anastasia Volochkova, Dmitry Koldun, "Yin - Yang", Katya Guseva, SABI, Liza Vertinskaya, Marianna Lokel, and many others. Each of them will share their vibrant energy with the audience and give a piece of their own musical universe. Hits that have conquered the charts and audiences on social media will be played. The award will unite not only diverse artists but also the audience: those who are loyal to concert venues and those who prefer streams and online videos. Starting at 16:00, the award nominees will walk the red carpet. The concert begins at 18:00. The award is organized by the RUSSIAN MUSICBOX channel.